The rise of hemp CBD & legal cannabis have opened the door for other exciting plant medicines like Kratom - but the gray regulations around their use makes starting a plant medicine business particularly tricky. How do you successfully market a business with so much uncertainty around the products? We discuss insights from a long career in science & “nutraceuticals” that helped our guest become a leading voice in integrative healing, and how to avoid common pitfalls in messaging plant medicine.
Our guest is Dr. Michele Ross, a neuroscientist, cannabis patient consultant & writer who is launching Aura Therapeutics, a health-focused Kratom business.
Get Dr. Ross’s latest book CBD Oil for Health
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