Great talk with Zane Witzel, Founder of Cannador. A lot of tips and tricks for Cannabis Businesses in this one! We talk Marketing, Public Relations, Branding and how Zane built an ancillary manufacturing business with zero past engineering or product design experience.
E026 LIVE Q&A Science of Cannabis Series_05
Topic: The Life Cycle of Cannabis Compounds. Live Audience Q&A Podcast with Emma and Mary from Sativa Science Club. We talk about what happens to Cannabis Cannabinoids, Terpenes and Flavonoids post harvest from curing to processing to consumption and the effects we experience.
THANK YOU to Grove Made for letting us use their space to host the Live Q&A Podcast. Check out their craft artisan products handmade in Portland, Oregon at www.grovemade.com
E025 Evolving Cannabis Brands & Business Culture
Great talk with Laura Rivero, Operations Manager at Yerba Buena, an Oregon Producer. We talk branding a cannabis grow, new ways of doing business and developing a resilient team culture.
REGISTER for our Live Q&A Podcast on January 26th in Portland, Oregon
E024 Science of Cannabis Series_04
Back for Round 4 in our Science of Cannabis Series with Emma Chasen from Sativa Science Club. We revisit the dichotomy of Sativa and Indica classifications, why education is so critical and what we can all do to empower ourselves and others.
REGISTER for our Live Q&A Podcast on January 26th in Portland, Oregon
E023 Oregon’s Future, Jeff Sessions & Cole Memo
Insightful talk with Adam Smith, Founder of Craft Cannabis Alliance Discussing the future of Oregon’s craft cannabis industry, keeping it locally owned, the Oregon Brand, what federal legalization might look like and how to market by movement building.
OPPORTUNITY: CCA is looking for volunteer work, discussed in episode.
E022 College Advice to become Lead Grower
Great questions asked from a University of Arizona Student wanting to enter the cannabis industry. Interviewed 4 different Grow Owners and CEOs on what degrees to focus on, other course work to take and what to do now to be best prepared at graduation.
Interviewed / Jathan Stitch, Owner of Oregon Roots / Jesse Peters, CEO of Eco Firma Farms / Danny Sloat, Owner of Alpin Stash / Mason Walker, CEO of East Fork Cultivars
E021 Neuroscientist Develops Cannabis App
Loved this talk with Dr. Adie Poe, Neuroscientist and Co-Founder of Habu Health. We discuss her knowledge of drug pharmacology, clinical trials, pain biology, the brain’s mechanisms of addiction and how her new business will transform the selection and consumption of cannabis.
E020 Oregon Producer’s Advice to Thrive
Inspiring talk with Jesse Peters, CEO and Co-Founder of Eco Firma Farms, an Oregon rec producer. Discussing what it takes to not only survive, but thrive, in the cannabis industry with advice to differentiate your business and stand out in a crowded market.
JOB OPPORTUNITY: Eco Firma Farms is hiring, discussed in the episode.
Connect with Phylos Bioscience for mapping the Cannabis Genome.
E019 Science of Cannabis Series 03
Another great talk with Emma Chasen from Sativa Science Club. Why does lower THC flower with a good terpene profile win first place at competitions but struggle to sell in stores? We cover craft growing practices, terpene concentrations, the entourage effect and why high THC isn’t everything.
E018 Craft Cannabis in a Matured Market
Loved this talk with Danny Sloat, Owner and Lead Grower at AlpinStash, a producer operating in the Colorado rec market. Great insights on how markets develop and change post rec legalization. How to prepare your business for the long term, pulling from experiences in the Colorado market, which was the first and longest running rec market in the country.
LINK to “Know Your Grow” a YouTube channel hosted by Danny providing insights and how to guides for craft cannabis growers.
E017 The Groupon of Cannabis
Talk with Stephen Gold, Co-Founder of The Daily Leaf, a cannabis deals platform similar to Groupon. Discussing how the business went from side hustle to full time and strategies for cannabis marketing, advertising and scaling a tech company into multiple states.
E016 Tips to Scale Cannabis into Multiple States
Talk with Pete Kadens, CEO of Green Thumb Industries. Discussing what it takes to scale a vertically integrated cannabis business across multiple states that are high barrier to entry with license caps.
E015 Donald Trump, Cannabis & Federal Legalization
Talk with Kenneth Walsh, Chief White House Correspondent. Discussing the current administration’s position on cannabis and Donald Trump’s influence. What Federal legalization might look like and when it could happen.
E014 Topical Company expands with new Product Lines
Talk with Trista Okel, CEO & Founder of Empower BodyCare. Wayne and Trista discuss how her arrest for growing three cannabis plants in 2003 led to her activism and eventually launching her company. It’s been nothing but growth and expansion since starting the business in 2013. Learn how Trista views the current cannabis climate and what she is planning for the future.
JOB OPPORTUNITY: Empower is looking for Brand Ambassadors, discussed in episode.
E013 Cannabis Marketing for NEW Demographics
Conversation with Celia Behar, President and Co-Founder of The Lil Mamas. Wayne and Celia talk cannabis consumer demographics and new opportunities for businesses. As the market matures, new consumers will be experimenting with cannabis for the first time. Their experience will significantly impact the growth of the cannabis industry. Who are these new consumers? What are they looking for? How can you position your business to meet their needs?
USE this Link to help support Celia’s sister in her fight against cancer.